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GENE PEPPER CONSULTING
300 West Glenoaks
Suite 200
Glendale, CA 91202

Phone: 818-790-1990
Fax:     818-790-7618

Common Sense Exit Planning

Exit planning or exit strategies almost always are concerned with the sale of a business. It doesn’t matter whether it’s a small company or a large one—good, clear and basic planning are musts for an intelligent and well thought-out departure.

Selling your business, if that’s what you want to do is a complicated matter. By the time owners are ready to sell, they’ve been at it for dozens of years. There can be a great deal of emotion, misgivings, uncertainties, confusion and an all-round sense of “is this something I really want to do?"

Here’s my sure-fire litmus test that you can use to decide if you’re a solid candidate to begin the steps that it takes to sell:exit planning

On a scale of 1-10, with 10 being the number that resonates with you in terms of “Yes—I’m ready to leave. There is no doubt in my mind whatsoever that I’ve had enough and I don’t want to come to my office anymore.” Most likely you’re ready.

If on the other hand, you can’t get higher than say a 7 on the scale, you’re not ready to leave. You must be at least between an 8 and a 10. Otherwise you’re kidding yourself.

If you’re only a 1 or 2 on the scale, but decide that you’ll test the market by setting a ridiculous price on your business, thinking that if a buyer is dumb enough to pay you more than its worth-- you’re wasting a lot of people’s time and energy. I have found only one truly dumb buyer in my 35 years of working with sellers of companies. If we ever speak I’ll share that story with you. It’s hard to believe but it’s true.

Your exit plans should include the following topics:

  • When should I sell?
  • Where do I start?
  • Who will help me?
  • Is there any one in the company now that may be a buyer candidate?
  • How much is the business worth? Can my CPA set the price?
  • Do I take all cash at the closing or do I finance a part of the sale?
  • If I finance the sale how do I secure the loan I make to my buyer? What happens if the buyer defaults on my loan to him?
  • What will I do with myself after I sell the company?
  • How do I keep the sales process quiet from my employees, salespeople, vendors and most importantly my customers?
  • Who are the buyers and how do we find them?
  • Do I have to disclose all of the financial information immediately?
  • Can I sell myself or do I need a business broker?

These are just a few of the questions that owners need to ask. There are many more that I can go through with you.  The important point is that you must carefully plan well in advance so you can maximize your sales proceeds. Click here for my 2 page Guide to Common Sense Thinking in the Sale of a Business.

By the way, exit planning also includes succession planning. There are a number of businesses that won’t be sold because they’re family enterprises, or company management as already designated the future leaders of the company. If you are faced with how succession planning works in a family business, contact me and I will forward the name and phone number of one of the country’s foremost family consulting practices.

Testimonials

Dear Gene,

Thank you very much for your leadership role in our recent meetings with (seller) and (attorney for seller). Gene, throughout the process you have demonstrated a level of professionalism that is refreshing. I spoke with our team afterwards and they were all impressed with your style and your ability to negotiate effectively on (seller's) behalf. I think the the most poignant observation you made of our dealings is that is in fact a one-time event for (seller) and a recurring event for us (the buyer) You did a great job of adopting (seller's) perspective and acting accordingly on his behalf. You have my admiration for a job well done.

Gene, as we move through the remainder of the process it should be relatively straight forward. That was the objective of the somewhat challenging session that we spent together on Tuesday night. From this point on, our team will be focusing our efforts on developing a game plan that will make (seller's) transition as smooth and enjoyable as possible. I am sure that he's going to be a terrific fit.

One of the best things about out transaction together has been the opportunity to meet and work with you. I hope this is not the last time.

Until the next time we meet, best wishes.

Eric Bloom President

Note--Eric is the president of an international billion dollar company. I represented the seller in the sale of his company. I chose not to reveal the seller's name nor the name of his attorney. GP

I have to admit that I was stressed out about keeping the sale of my company a secret. How many times did I tell you that I was finished if my employees or customers found out I was trying to sell the company. You gave me excellent instructions every step of the way and even though I resisted some of your advice you were right. Nothing like experience and honesty. You sure earned my trust. --Barry Rodgers